Freja Tote Guide: Find the Best Tote for Your Lifestyle
A comparison of our two larger styles, both designed for work, travel, and to make all the moments in between seamless.
The Journal
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Introducing the Lafayette Tote
Say hello to my personal favorite bag we've ever made.
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Creating the Tall Tote
Sometimes the simplest looking things are the hardest to perfect - and that about sums up the development of this tall tote!
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Behind The Scenes: Launch Week
Coming up for air after 5 days of packing to announce that all preorders have officially been shipped! I polled you guys on IG about what content...
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Creating the Caroline Bag
So, we did a thing. Introducing the Caroline bag. Six months in the making, designed in collaboration with Caroline Lin , blogger extraordinaire...
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Visiting Our Guangzhou Factory - Batch 4
Things have been busy at the factory! We're wrapping up production for batch four this week, and after that it's inspection time. Quality control...
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What's The Cost of Running A Handbag Business?
I want Freja to stand for transparency and accessibility...so let's talk about money.
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Happy Holidays from Freja: A Year-End Thank You & Special Gifts
I was lucky to be able to spend this holiday season sending little gestures of appreciation for everyone who gave us encouragement and support this...
