Behind The Scenes: Launch Week
Coming up for air after 5 days of packing to announce that all preorders have officially been shipped! I polled you guys on IG about what content...
The Journal
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Creating the Caroline Bag
So, we did a thing. Introducing the Caroline bag. Six months in the making, designed in collaboration with Caroline Lin , blogger extraordinaire...
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Visiting Our Guangzhou Factory - Batch 4
Things have been busy at the factory! We're wrapping up production for batch four this week, and after that it's inspection time. Quality control...
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The Cost of Running A Handbag Business
I want Freja to stand for transparency and accessibility...so let's talk about money.
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Happy Holidays!
I was lucky to be able to spend this holiday season sending little gestures of appreciation for everyone who gave us encouragement and support this...
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3 Lessons In Building A Sustainable Brand.
Ask questions. Be picky. If it doesn’t meet your standards, create demand for something better. And if you are able to, spend a little more to make...
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So, What Exactly is Ultrafiber?
Our factory packing up our ultrafiber for the two hour drive to our factory. As a company that wants to do what’s best for workers and the environ...
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What Vegan Means to Us.
I’ve always believed that the term “vegan” stands for so much more than a way of eating. For me, vegan means avoiding all exploitation - of animals...
