ABOUT US
The Freja Journal —
Narratives from the Freja Studio, deep dives into our product design, and behind the scenes of starting a brand from scratch.
The Journal
Creating the Caroline Bag
So, we did a thing. Introducing the Caroline bag. Six months in the making, designed in collaboration with Caroline Lin , blogger extraordinaire who is the embodiment of chic, effortless...
Creating the Caroline Bag
So, we did a thing. Introducing the Caroline bag. Six months in the making, designed in collaboration with Caroline Lin , blogger extraordinaire who is the embodiment of chic, effortless...
Visiting Our Guangzhou Factory - Batch 4
Things have been busy at the factory! We're wrapping up production for batch four this week, and after that it's inspection time. Quality control is the final (and most important)...
Visiting Our Guangzhou Factory - Batch 4
Things have been busy at the factory! We're wrapping up production for batch four this week, and after that it's inspection time. Quality control is the final (and most important)...
Mother's Day Gift Guide
Little treasures for mom, curated by us ❤️ All picks from female founded, Asian owned small businesses. All items that I either personally own or have tried in the past...
Mother's Day Gift Guide
Little treasures for mom, curated by us ❤️ All picks from female founded, Asian owned small businesses. All items that I either personally own or have tried in the past...
The Cost of Running A Handbag Business
I want Freja to stand for transparency and accessibility...so let's talk about money.
The Cost of Running A Handbag Business
I want Freja to stand for transparency and accessibility...so let's talk about money.
Restock Update
Making good time — our materials for our biggest batch to date have been completed, inspected, and delivered to our factory. Our incredible, dedicated, detail-oriented makers are currently in the midst of cutting...
Restock Update
Making good time — our materials for our biggest batch to date have been completed, inspected, and delivered to our factory. Our incredible, dedicated, detail-oriented makers are currently in the midst of cutting...
Restock Update
Each Jan - late Feb is when our factory takes a well deserved break, and I always take this time to buckle down and eat, live, breathe our designs for the year. ...
Restock Update
Each Jan - late Feb is when our factory takes a well deserved break, and I always take this time to buckle down and eat, live, breathe our designs for the year. ...