Batch 5 now available for preorder.

Meet the Caroline bag and our newest shade of Oat. Shipping from end of September.

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Our Story

It all started with a year long journey to engineer the perfect work tote, handcrafted using exceptional vegan materials and made with love at a family owned factory.

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Y'all - the hype is real! Received my tote in the mail today and wow - I have to say the attention to detail was impressive. Everything from the packaging, to the hand written note, to the details of the bag. Not only is she beautiful, but she's functional! Love the long straps so the bag fits comfortably on my shoulder even when stuffed. I love all of the inside compartments to organize my little knick knacks.

Jessica D.

From the unwrapping, I was in shock - the box not only came quickly but also beautifully wrapped with a personalized card. When I unwrapped the tissue paper and dust bag, my jaw dropped. The bag has such a beautiful, smooth texture. It is structured and gives off such a luxurious feel. I am a huge fan of Freja and this bag was such a great first introduction to the brand! If you’re in the market for a beautiful, timeless bag from a dedicated company that will promise a personal touch, this is it!

Su-Ann

As a busy professional, I live out of my bag. I’ve struggled to find the perfect bag to carry all of my things - laptop, notebook, water bottle, EVERYTHING. The Linnea tote was the answer. It is thoughtfully designed with great interior organization. The material is sleek and luxurious, but scratch resistant at the same time. The best part is that it is vegan leather, giving me a professional and high-end option to a backpack.

Priscilla

This material is amazing. I don’t think anyone would know it’s vegan. I turned vegan about a year ago and bought two bags from [ a very popular vegan brand ] over the summer. The texture and feeling is definitely off- more like rubber. Yours is perfection! Soft and buttery.

Brenna H.

I simply have nothing bad to say about this tote bag, there are zero flaws and no cons. The packaging and presentation is thoughtful and clean, and the bag itself is just stunning. It's buttery soft, well-crafted, and most importantly sustainable for years to come. I've never been this content with a purchase before, truly. The owner and designer of Freja is also the kindest human being and you can really sense the appreciation and passion she has about her brand.

Diana G.

I am a self proclaimed purse addict. I have so many tote bags, from cheap to high end designer bags and my Freja Linnea tote is by far the best bag I own. The material is almost better than leather because it doesn’t scratch or stain easily. The pockets are seriously a dream come true and fit so many things like lip balm, chargers and glasses while staying organized. Truly, every detail is so thoughtful & well designed. I cannot wait to get my hands on more Freja bags!

Kristin T.

I received my Paloma tote earlier today and WOW is she stunning. Your handwritten note melted my heart (again) and it’s safe to say I’m obsessed with you, Freja. As a Vegetarian of 9 years and now Vegan of 5 years, I’ve been searching for a beautiful vegan leather bag for 14 years and I couldn’t be more proud of your brand.

Alyssa M.

Design, color, functionality, durability, sustainability, amazing customer support/care…what is not to love about this bag and the company?! I pre-ordered the latte shoulder bag too so I am looking forward to getting my next Freja bag <3

Rachel M.

The Journal

From learning how to build a sustainable brand from scratch to a peek into our finances and upcoming launches - I share it all on The Journal.

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Styling the Caroline Bag

By Jenny

The only accessory for coffee runs, leisurely lunches, and catching up with friends over espresso martinis. Pairs well with warm summer...

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Handcrafted with love.

Meet the family owned factory behind our bags.

Factory Tour

The Newsletter

Stories about building a business, nourishing a community, and announcement + experiments from the Freja studio. Always written from the heart. Delivered every few weeks.

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