Hi, I'm Jenny. The human behind Freja.

In a world that values growth and finding the next bigger/better/faster thing, I wanted to build something high quality, slow, meaningful, and personal.

Three years and 28 batches later, it's safe to say we've found a tight knit community of individuals who feel the same way. Even though we only launch a few products every year (because sometimes the simplest things are the hardest to perfect), you keep choosing us and cheering us on. Seriously - thank you.

Freja has been self-funded from the beginning, with no outside investment, which allows us to do things our way, at our pace. My goal from day one has been to make the best bags only for the people who want them, and to be a positive impact on every pair of hands involved in building your bags and the brand.

Freja is a love letter to all the dreamers. We exist to advocate for a meaningful, inclusive, and sustainable future. To empower like-minded people and brands. And to create beautiful, modern, functional bags that bring a smile to your face.

PS - if you'd like to reach me, my personal inbox is always open: jenny@frejanyc.com

Jenny Lei Founder, Freja

Our Concept

A well-edited collection of timeless, multipurpose pieces that are tried, tested and perfected over time. Crafted with love in small batches, with attention to the little details, full price transparency, and minimal impact on the environment. I want everyone who wears our bags to feel confident about where it came from, and how it was made.

Our Materials

We exclusively use ultrafiber, a premium non-woven fabric made using recycled microfiber with a top layer of water-based PU. It's plush, substantial, easy to maintain, and lighter than animal leather. The manufacturing process uses a fraction of the energy compared to traditional PU, and all our materials are OEKO-TEX certified and free from any PVC.

Our Designs

From the first sketch to the final stitch, our handbags and accessories are designed from the inside-out, made to support your 24/7 lifestyle. Freja is not about having the largest selection of styles, but instead focuses on curating a collection of well edited, multipurpose pieces that are tried, tested and perfected over batches in tandem with customer feedback.

Our People

We're a small but growing team of 5 supported by incredible freelancers, agencies, our manufacturing partners, and of course the most amazing community. Thank you for making all this possible.