The Journal

Inside Freja’s Factory: Building Something That Matters

Since 2019, I’ve watched our factory operations grow from one order a year to a nonstop production line with over 50 full-time team members, from a...

Behind the Jane Bag: A Timeless Mini Inspired by Vintage Design

A note from our Creative Director, Brielle Smith The Vision Behind the Campaign When dreaming up the Jane campaign, I knew I wanted everything to f...

Exotics Collection: Q&A With Jenny

To mark the arrival of our latest release — the textured and timeless Exotics Collection — we sat down with our founder, Jenny Lei, for a behind-th...

Recap: Freja's Very First Pop-Up in NYC

This was one of those pinch me moments we'll cherish forever. Five years after launching this brand and wondering constantly if I could sustain it ...

Introducing the Freja Fund

Have an idea you can’t stop thinking about? Let’s turn that “what if” into something real together.Today, we are so excited to launch the Freja Fun...