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Since 2019, I’ve watched our factory operations grow from one order a year to a nonstop production line with over 50 full-time team members, from a...
A note from our Creative Director, Brielle Smith The Vision Behind the Campaign When dreaming up the Jane campaign, I knew I wanted everything to f...
To mark the arrival of our latest release — the textured and timeless Exotics Collection — we sat down with our founder, Jenny Lei, for a behind-th...
Have an idea you can’t stop thinking about? Let’s turn that “what if” into something real together.Today, we are so excited to launch the Freja Fun...
After 10 samples and 2.5 years, I present to you: The Weekender
This past week, our founder Jenny opened up her home to host a Spring Soiree launch party for close friends and press. We came together to previe...
Happy sustainability month <3 For this week's founder series, I wanted to take you through 24 hours of my life while on a work trip visiting ou...
The short story (and the version you’ll read on our about page) is that I started Freja because I couldn’t find a suitable handbag for my upcoming...
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