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    The Journal

    • Exotics Collection: Q&A With Jenny
      Read more

      Exotics Collection: Q&A With Jenny

      To mark the arrival of our latest release — the textured and timeless Exotics Collection — we sat down with our founder, Jenny Lei, for a behind-th...

    • NYC Pop Up Recap
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      NYC Pop Up Recap

      This was one of those pinch me moments we'll cherish forever. Five years after launching this brand and wondering constantly if I could sustain it ...

    • Introducing the Freja Fund
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      Introducing the Freja Fund

      Have an idea you can’t stop thinking about? Let’s turn that “what if” into something real together.Today, we are so excited to launch the Freja Fun...

    • Deep Dive: The Weekender
      Read more

      Deep Dive: The Weekender

      After 10 samples and 2.5 years, I present to you: The Weekender

    • Freja Spring Soiree
      Read more

      Freja Spring Soiree

      This past week, our founder Jenny opened up her home to host a Spring Soiree launch party for close friends and press. We came together to p...

    • Day in the Life: Factory Edition
      Read more

      Day in the Life: Factory Edition

      Happy sustainability month <3  For this week's founder series, I wanted to take you through 24 hours of my life while on a work trip visiting ou...

    • My Story: From Unemployed to Founder
      Read more

      My Story: From Unemployed to Founder

      The short story (and the version you’ll read on our about page) is that I started Freja because I couldn’t find a suitable handbag for my upcoming...

    • Lunar New Year with our founder, Jenny
      Read more

      Lunar New Year with our founder, Jenny

      In honor of Lunar New Year, we're getting up close and personal with our founder, Jenny. We sat down and chatted about all things Lunar New Year...

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