Behind The Scenes: Launch Week
Coming up for air after 5 days of packing to announce that all preorders have officially been shipped! I polled you guys on IG about...
The Journal
Creating the Caroline Bag
So, we did a thing. Introducing the Caroline bag. Six months in the making, designed in collaboration with Caroline Lin , blogger...
Visiting Our Guangzhou Factory - Batch 4
Things have been busy at the factory! We're wrapping up production for batch four this week, and after that it's inspection time. Quality control is...
Mother's Day Gift Guide
Little treasures for mom, curated by us ❤️ All picks from female founded, Asian owned small businesses. All items that I either personally own or...
The Cost of Running A Handbag Business
I want Freja to stand for transparency and accessibility...so let's talk about money.
Restock Update
Making good time — our materials for our biggest batch to date have been completed, inspected, and delivered to our factory. Our incredible, dedicated, detail-oriented...