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The Freja Journal —
Narratives from the Freja Studio, deep dives into our product design, and behind the scenes of starting a brand from scratch.

The Journal

Freja Turns 3
Our factory welcomed us with warm smiles and hot tea, and took us on a tour of their new facilities. The owner shared that we've become one of their biggest,...
Freja Turns 3
Our factory welcomed us with warm smiles and hot tea, and took us on a tour of their new facilities. The owner shared that we've become one of their biggest,...

Introducing the Paloma 13
You asked and we listened, we're so excited to announce that our bestselling Paloma tote is here in a smaller size! It has the same functionality and an interior that’s sized to...
Introducing the Paloma 13
You asked and we listened, we're so excited to announce that our bestselling Paloma tote is here in a smaller size! It has the same functionality and an interior that’s sized to...

Freja Tote Guide
A comparison of our two larger styles, both designed for work, travel, and to make all the moments in between seamless.
Freja Tote Guide
A comparison of our two larger styles, both designed for work, travel, and to make all the moments in between seamless.

Introducing the Lafayette Tote
Say hello to my personal favorite bag we've ever made.
Introducing the Lafayette Tote
Say hello to my personal favorite bag we've ever made.

Creating the Tall Tote
Sometimes the simplest looking things are the hardest to perfect - and that about sums up the development of this tall tote!
Creating the Tall Tote
Sometimes the simplest looking things are the hardest to perfect - and that about sums up the development of this tall tote!

Why We Love Ultrafiber
Now that we've explained the nitty gritty, technical side of ultrafiber, it's time to show you exactly why we love it so much for a high end material that's still suitable...
Why We Love Ultrafiber
Now that we've explained the nitty gritty, technical side of ultrafiber, it's time to show you exactly why we love it so much for a high end material that's still suitable...