ABOUT US
The Freja Journal —
Narratives from the Freja Studio, deep dives into our product design, and behind the scenes of starting a brand from scratch.
The Journal
Styling the Caroline Bag
The only accessory for coffee runs, leisurely lunches, and catching up with friends over espresso martinis. Pairs well with warm summer nights and sunday afternoon museum strolls. ...
Styling the Caroline Bag
The only accessory for coffee runs, leisurely lunches, and catching up with friends over espresso martinis. Pairs well with warm summer nights and sunday afternoon museum strolls. ...
Behind The Scenes: Launch Week
Coming up for air after 5 days of packing to announce that all preorders have officially been shipped! I polled you guys on IG about what content wanted to see...
Behind The Scenes: Launch Week
Coming up for air after 5 days of packing to announce that all preorders have officially been shipped! I polled you guys on IG about what content wanted to see...
Creating the Caroline Bag
So, we did a thing. Introducing the Caroline bag. Six months in the making, designed in collaboration with Caroline Lin , blogger extraordinaire who is the embodiment of chic, effortless...
Creating the Caroline Bag
So, we did a thing. Introducing the Caroline bag. Six months in the making, designed in collaboration with Caroline Lin , blogger extraordinaire who is the embodiment of chic, effortless...
Visiting Our Guangzhou Factory - Batch 4
Things have been busy at the factory! We're wrapping up production for batch four this week, and after that it's inspection time. Quality control is the final (and most important)...
Visiting Our Guangzhou Factory - Batch 4
Things have been busy at the factory! We're wrapping up production for batch four this week, and after that it's inspection time. Quality control is the final (and most important)...
Mother's Day Gift Guide
Little treasures for mom, curated by us ❤️ All picks from female founded, Asian owned small businesses. All items that I either personally own or have tried in the past...
Mother's Day Gift Guide
Little treasures for mom, curated by us ❤️ All picks from female founded, Asian owned small businesses. All items that I either personally own or have tried in the past...
The Cost of Running A Handbag Business
I want Freja to stand for transparency and accessibility...so let's talk about money.
The Cost of Running A Handbag Business
I want Freja to stand for transparency and accessibility...so let's talk about money.