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ABOUT US
The Freja Journal —
Narratives from the Freja Studio, deep dives into our product design, and behind the scenes of starting a brand from scratch.
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The Journal
![Deep Dive: The Weekender](http://frejanyc.com/cdn/shop/articles/Screenshot_2024-06-19_at_12.00.49_PM.png?v=1718791489&width=533)
Deep Dive: The Weekender
After 10 samples and 2.5 years, I present to you: The Weekender
Deep Dive: The Weekender
After 10 samples and 2.5 years, I present to you: The Weekender
![Freja Spring Soiree](http://frejanyc.com/cdn/shop/articles/s.jpg?v=1716914252&width=533)
Freja Spring Soiree
This past week, our founder Jenny opened up her home to host a Spring Soiree launch party for close friends and press. We came together to preview and celebrate our...
Freja Spring Soiree
This past week, our founder Jenny opened up her home to host a Spring Soiree launch party for close friends and press. We came together to preview and celebrate our...
![Day in the Life: Factory Edition](http://frejanyc.com/cdn/shop/articles/IMG_1179.jpg?v=1713987824&width=533)
Day in the Life: Factory Edition
Happy sustainability month <3 For this week's founder series, I wanted to take you through 24 hours of my life while on a work trip visiting our factory. As a...
Day in the Life: Factory Edition
Happy sustainability month <3 For this week's founder series, I wanted to take you through 24 hours of my life while on a work trip visiting our factory. As a...
![My Story: From Unemployed to Founder](http://frejanyc.com/cdn/shop/articles/The_short_story_and_the_version_you_ll_read_on_our_about_page_is_that_I_started_Freja_because_I_couldn_t_find_a_suitable_handbag_for_my_upcoming_interview._While_that_was_the_catalyst_ea3baa83-bda8-41ec-9349-67f6b25a590e.png?v=1710512952&width=533)
My Story: From Unemployed to Founder
The short story (and the version you’ll read on our about page) is that I started Freja because I couldn’t find a suitable handbag for my upcoming interview. While that...
My Story: From Unemployed to Founder
The short story (and the version you’ll read on our about page) is that I started Freja because I couldn’t find a suitable handbag for my upcoming interview. While that...
![Meet the Team](http://frejanyc.com/cdn/shop/articles/Screenshot_2024-02-17_at_2.36.58_PM.png?v=1708198640&width=533)
Meet the Team
Dive into the world of Freja and meet the incredible team behind the magic! These are the talented souls who pour their hearts and expertise into every facet of our...
Meet the Team
Dive into the world of Freja and meet the incredible team behind the magic! These are the talented souls who pour their hearts and expertise into every facet of our...
![Lunar New Year with our founder, Jenny](http://frejanyc.com/cdn/shop/articles/Screenshot_2024-02-10_at_10.19.18_AM.png?v=1707578371&width=533)
Lunar New Year with our founder, Jenny
In honor of Lunar New Year, we're getting up close and personal with our founder, Jenny. We sat down and chatted about all things Lunar New Year. From her cherished...
Lunar New Year with our founder, Jenny
In honor of Lunar New Year, we're getting up close and personal with our founder, Jenny. We sat down and chatted about all things Lunar New Year. From her cherished...