The Freja Journal —
Narratives from the Freja Studio, deep dives into our product design, and behind the scenes of starting a brand from scratch.
The Journal
Why We Love Ultrafiber
Now that we've explained the nitty gritty, technical side of ultrafiber, it's time to show you exactly why we love it so much for a high end material that's still suitable...
Why We Love Ultrafiber
Now that we've explained the nitty gritty, technical side of ultrafiber, it's time to show you exactly why we love it so much for a high end material that's still suitable...
Behind The Scenes: Launch Week
Coming up for air after 5 days of packing to announce that all preorders have officially been shipped! I polled you guys on IG about what content wanted to see...
Behind The Scenes: Launch Week
Coming up for air after 5 days of packing to announce that all preorders have officially been shipped! I polled you guys on IG about what content wanted to see...
Creating the Caroline Bag
So, we did a thing. Introducing the Caroline bag. Six months in the making, designed in collaboration with Caroline Lin , blogger extraordinaire who is the embodiment of chic, effortless...
Creating the Caroline Bag
So, we did a thing. Introducing the Caroline bag. Six months in the making, designed in collaboration with Caroline Lin , blogger extraordinaire who is the embodiment of chic, effortless...
Visiting Our Guangzhou Factory - Batch 4
Things have been busy at the factory! We're wrapping up production for batch four this week, and after that it's inspection time. Quality control is the final (and most important)...
Visiting Our Guangzhou Factory - Batch 4
Things have been busy at the factory! We're wrapping up production for batch four this week, and after that it's inspection time. Quality control is the final (and most important)...
The Cost of Running A Handbag Business
I want Freja to stand for transparency and accessibility...so let's talk about money.
The Cost of Running A Handbag Business
I want Freja to stand for transparency and accessibility...so let's talk about money.
Restock Update
Making good time — our materials for our biggest batch to date have been completed, inspected, and delivered to our factory. Our incredible, dedicated, detail-oriented makers are currently in the midst of cutting...
Restock Update
Making good time — our materials for our biggest batch to date have been completed, inspected, and delivered to our factory. Our incredible, dedicated, detail-oriented makers are currently in the midst of cutting...