
ABOUT US
The Freja Journal —
Narratives from the Freja Studio, deep dives into our product design, and behind the scenes of starting a brand from scratch.

The Journal

Restock Update
Making good time — our materials for our biggest batch to date have been completed, inspected, and delivered to our factory. Our incredible, dedicated, detail-oriented makers are currently in the midst of cutting...
Restock Update
Making good time — our materials for our biggest batch to date have been completed, inspected, and delivered to our factory. Our incredible, dedicated, detail-oriented makers are currently in the midst of cutting...

Collection 2 (On You)
After a year in the making, Collection 2 is being delivered to their new homes ❤️ What a way to kick off the new year :) Some behind-the-scenes action. This is our entire...
Collection 2 (On You)
After a year in the making, Collection 2 is being delivered to their new homes ❤️ What a way to kick off the new year :) Some behind-the-scenes action. This is our entire...

Looking Ahead.
Looking forward to 2021 💛 I remember this time last year I was a month away from launching Freja, and had such grand plans. I wanted to sell out our...
Looking Ahead.
Looking forward to 2021 💛 I remember this time last year I was a month away from launching Freja, and had such grand plans. I wanted to sell out our...

Happy Holidays!
I was lucky to be able to spend this holiday season sending little gestures of appreciation for everyone who gave us encouragement and support this year <3 First, our 2021 Freja...
Happy Holidays!
I was lucky to be able to spend this holiday season sending little gestures of appreciation for everyone who gave us encouragement and support this year <3 First, our 2021 Freja...

3 Lessons In Building A Sustainable Brand.
Ask questions. Be picky. If it doesn’t meet your standards, create demand for something better. And if you are able to, spend a little more to make a little less. The...
3 Lessons In Building A Sustainable Brand.
Ask questions. Be picky. If it doesn’t meet your standards, create demand for something better. And if you are able to, spend a little more to make a little less. The...

So, What Exactly is Ultrafiber?
Our factory packing up our ultrafiber for the two hour drive to our factory. As a company that wants to do what’s best for workers and the environment, we invested...
So, What Exactly is Ultrafiber?
Our factory packing up our ultrafiber for the two hour drive to our factory. As a company that wants to do what’s best for workers and the environment, we invested...