If you haven't heard of Freja, you might as well now. The buzzy, internet-beloved label has grown a following thanks to its subtle, minimalist-chic handbags.

For the occasion, Bieber dressed down in a leather jacket, track shorts, and oxfords. She accessorized with a bag from the buzzy brand Freja.

The brand’s founder and Creative Director, Jenny Lei, has launched Freja straight out of college, with no formal design training—but a deep understanding of what women need in handbags and a drive for perfection.

Whether you’re going to happy hour with co-workers or meeting up with some friends after a long day at the office, this is the effortlessly cool tote you’ll actually want to carry.

These fashionable and functional investment pieces will become quickly become staples in your closet.

The minimalist vegan brand I’m currently obsessed with…

Jenny Lei, creator of handbag brand Freja New York, knows bigger isn’t always better.

A handbag isn’t just a handbag when it’s the right handbag.

I spotted my colleague Eliza wearing a style from NYC-based label Freja and immediately had to know more. The retro bowling-style shoulder bag reminded me of one from The Row, albeit at a fraction of the cost. 

More than ever, designers and brands are debuting sleek designs that are more than beautiful—they’re earth-friendly too. Think deadstock textiles, recycled fibers, and some of the best vegan handbags. 

Founded by Jenny Lei nearly three years ago, Freja is the result of Lei’s own fruitless search for an everyday bag that can keep up with a busy professional’s needs and still look good enough to wear for the off-hours.

Stress less during your 5-to-9 when you’re prepared for your 9-to-5.