Behind the Jane Bag: A Timeless Mini Inspired by Vintage Design

The Vision Behind the Campaign, A Creative Note From Brielle

When dreaming up the Jane campaign, I knew I wanted everything to feel effortless. The bag itself is quiet and timeless — it didn’t need loud styling or dramatic settings to make an impact. Every scene was styled to feel like a candid moment: natural light, minimal posing, neutral tones. The goal was to let the bag speak for itself.

We shot the campaign in a way that felt lived-in, soft, and unforced — like a glimpse into someone’s weekend. I kept the looks simple to reflect the bag’s pared-back elegance.

Jane bag in espresso - Paris campaign shoot

Freja creative director Brielle Smith styling Jane bag in espresso

Inspiration Behind the Bag

The Jane is our smallest bag yet, but I’ve been thinking about it for a long time. I’ve always been drawn to the shape of 1920s–30s barrel bags — they feel both classic and inherently modern. I wanted to reinterpret that silhouette into something micro and wearable today: a compact vegan mini that could be the perfect night-out bag but still hold the essentials.

This was also about creating something we didn’t yet have in the collection — a smaller, structured option that still carries the quiet elegance that defines Freja.

Styling the Jane Through the Seasons

The Jane bag is one of our most diverse and versatile bags in our collection. You can style it perfectly with a summer dress and a draped neck scarf, or with a winter coat in the colder seasons. I’ve been testing and wearing this bag for months, and it fits perfectly into my everyday wardrobe through all the seasons.

Jane Bag Black

Jane Bag Black

Regular price

$268.00

Regular price

Sale price

$268.00

Unit price

per
Jane Bag Espresso

Jane Bag Espresso

Regular price

$268.00

Regular price

Sale price

$268.00

Unit price

per
Jane Bag Oat

Jane Bag Oat

Regular price

$268.00

Regular price

Sale price

$268.00

Unit price

per
Jane Bag Butter

Jane Bag Butter

Regular price

$268.00

Regular price

Sale price

$268.00

Unit price

per

Discover the Jane and see how it fits effortlessly into your wardrobe.

The Jane bag is small but thoughtfully designed — its quiet elegance and timeless shape make it a subtle statement piece that never feels overdone. It’s meant to be with you for years, evolving with your style.

— Brielle Smith, Creative Director

Our Journey

Discover Our Story

Our Concept

A well-edited collection of timeless, multipurpose pieces that are tried, tested and perfected. Crafted with love in small batches, with attention to the little details, full price transparency, and minimal impact on the environment. I want everyone who wears our bags to feel confident about where it came from, and how it was made.

Our Mission

Freja New York is on a mission to redefine luxury fashion through a lens of ethical responsibility and functional elegance. We create meticulously designed handbags that are not only beautiful but also align with our unwaverying commitment to cruelty-free practices and a transparent business model.

Our Materials

We exclusively use ultrafiber, a premium non-woven fabric. It's plush, sustainable, easy to maintain, and lighter than animal leather. The manufacturing process uses a fraction of the energy compared to traditional PU, and all our materials are OEKO-TEX certified.

Our People

We've a tiny team of 5 supported by incredible freelancers, agencies, our manufacturing partners, and of course, the most amazing community. Thank you for making all of this possible.