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The Freja Journal —

Narratives from the Freja Studio, deep dives into our product design, and behind the scenes of starting a brand from scratch.

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The Journal

Creating the Linnea Tote

Creating the Linnea Tote

There's two parts to Freja. There's the bag, and then there's the journey. I love seeing the story of how and why something is made, and wanted to share the...

Creating the Linnea Tote

There's two parts to Freja. There's the bag, and then there's the journey. I love seeing the story of how and why something is made, and wanted to share the...