The Freja Journal —
Narratives from the Freja Studio, deep dives into our product design, and behind the scenes of starting a brand from scratch.
The Journal
Happy Holidays!
I was lucky to be able to spend this holiday season sending little gestures of appreciation for everyone who gave us encouragement and support this year <3 First, our 2021 Freja...
Happy Holidays!
I was lucky to be able to spend this holiday season sending little gestures of appreciation for everyone who gave us encouragement and support this year <3 First, our 2021 Freja...
3 Lessons In Building A Sustainable Brand.
Ask questions. Be picky. If it doesn’t meet your standards, create demand for something better. And if you are able to, spend a little more to make a little less. The...
3 Lessons In Building A Sustainable Brand.
Ask questions. Be picky. If it doesn’t meet your standards, create demand for something better. And if you are able to, spend a little more to make a little less. The...
So, What Exactly is Ultrafiber?
Our factory packing up our ultrafiber for the two hour drive to our factory. As a company that wants to do what’s best for workers and the environment, we invested...
So, What Exactly is Ultrafiber?
Our factory packing up our ultrafiber for the two hour drive to our factory. As a company that wants to do what’s best for workers and the environment, we invested...
What Vegan Means to Us.
I’ve always believed that the term “vegan” stands for so much more than a way of eating. For me, vegan means avoiding all exploitation - of animals, of humans, of precious...
What Vegan Means to Us.
I’ve always believed that the term “vegan” stands for so much more than a way of eating. For me, vegan means avoiding all exploitation - of animals, of humans, of precious...
Creating the Paloma Tote
The goal: a larger tote with multiple compartments that could fit a 15" laptop while being lightweight and structured, but still soft and not bulky. With my newly acquired pattern drawing skills,...
Creating the Paloma Tote
The goal: a larger tote with multiple compartments that could fit a 15" laptop while being lightweight and structured, but still soft and not bulky. With my newly acquired pattern drawing skills,...
A Zero Waste Mission
I started Freja with a lot of ideas, and two big goals. 1) To make the highest quality, most thoughtfully designed, handmade vegan leather bags. 2) To make them with no...
A Zero Waste Mission
I started Freja with a lot of ideas, and two big goals. 1) To make the highest quality, most thoughtfully designed, handmade vegan leather bags. 2) To make them with no...