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The Freja Journal —
Narratives from the Freja Studio, deep dives into our product design, and behind the scenes of starting a brand from scratch.

The Journal

How Much Does It Cost to Make a Vegan Leather Bag?
So we sourced the best materials. We found a factory with highly skilled artisans. And we convinced them to work with orders a fraction of the size of their normal quantity. When you're small,...
How Much Does It Cost to Make a Vegan Leather Bag?
So we sourced the best materials. We found a factory with highly skilled artisans. And we convinced them to work with orders a fraction of the size of their normal quantity. When you're small,...

Visiting Our Guangzhou Factory - Batch 4
Things have been busy at the factory! We're wrapping up production for batch four this week, and after that it's inspection time. Quality control is the final (and most important)...
Visiting Our Guangzhou Factory - Batch 4
Things have been busy at the factory! We're wrapping up production for batch four this week, and after that it's inspection time. Quality control is the final (and most important)...

The Cost of Running A Handbag Business
I want Freja to stand for transparency and accessibility...so let's talk about money.
The Cost of Running A Handbag Business
I want Freja to stand for transparency and accessibility...so let's talk about money.

3 Lessons In Building A Sustainable Brand.
Ask questions. Be picky. If it doesn’t meet your standards, create demand for something better. And if you are able to, spend a little more to make a little less. The...
3 Lessons In Building A Sustainable Brand.
Ask questions. Be picky. If it doesn’t meet your standards, create demand for something better. And if you are able to, spend a little more to make a little less. The...

So, What Exactly is Ultrafiber?
Our factory packing up our ultrafiber for the two hour drive to our factory. As a company that wants to do what’s best for workers and the environment, we invested...
So, What Exactly is Ultrafiber?
Our factory packing up our ultrafiber for the two hour drive to our factory. As a company that wants to do what’s best for workers and the environment, we invested...

A Zero Waste Mission
I started Freja with a lot of ideas, and two big goals. 1) To make the highest quality, most thoughtfully designed, handmade vegan leather bags. 2) To make them with no...
A Zero Waste Mission
I started Freja with a lot of ideas, and two big goals. 1) To make the highest quality, most thoughtfully designed, handmade vegan leather bags. 2) To make them with no...