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The Freja Journal —
Narratives from the Freja Studio, deep dives into our product design, and behind the scenes of starting a brand from scratch.
The Journal
Visiting Our Guangzhou Factory - Batch 4
Things have been busy at the factory! We're wrapping up production for batch four this week, and after that it's inspection time. Quality control is the final (and most important)...
Visiting Our Guangzhou Factory - Batch 4
Things have been busy at the factory! We're wrapping up production for batch four this week, and after that it's inspection time. Quality control is the final (and most important)...
Collection 2 (On You)
After a year in the making, Collection 2 is being delivered to their new homes ❤️ What a way to kick off the new year :) Some behind-the-scenes action. This is our entire...
Collection 2 (On You)
After a year in the making, Collection 2 is being delivered to their new homes ❤️ What a way to kick off the new year :) Some behind-the-scenes action. This is our entire...
So, What Exactly is Ultrafiber?
Our factory packing up our ultrafiber for the two hour drive to our factory. As a company that wants to do what’s best for workers and the environment, we invested...
So, What Exactly is Ultrafiber?
Our factory packing up our ultrafiber for the two hour drive to our factory. As a company that wants to do what’s best for workers and the environment, we invested...
We're lucky to be small.
Over the last few weeks I’ve been looking into outside warehousing options (called 3PLs) because that’s what you’re *supposed* to do. But none of the warehousing options I spoke with were...
We're lucky to be small.
Over the last few weeks I’ve been looking into outside warehousing options (called 3PLs) because that’s what you’re *supposed* to do. But none of the warehousing options I spoke with were...
Creating the Paloma Tote
The goal: a larger tote with multiple compartments that could fit a 15" laptop while being lightweight and structured, but still soft and not bulky. With my newly acquired pattern drawing skills,...
Creating the Paloma Tote
The goal: a larger tote with multiple compartments that could fit a 15" laptop while being lightweight and structured, but still soft and not bulky. With my newly acquired pattern drawing skills,...
Our First Restock
Our first time bringing back a bag - the Linnea Tote in Latte. Everything is a little smoother, a little faster, and (just a little) less anxiety-inducing the second time around. Shipping in...
Our First Restock
Our first time bringing back a bag - the Linnea Tote in Latte. Everything is a little smoother, a little faster, and (just a little) less anxiety-inducing the second time around. Shipping in...