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The Freja Journal —
Narratives from the Freja Studio, deep dives into our product design, and behind the scenes of starting a brand from scratch.
The Journal
Why We Love Ultrafiber
Now that we've explained the nitty gritty, technical side of ultrafiber, it's time to show you exactly why we love it so much for a high end material that's still suitable...
Why We Love Ultrafiber
Now that we've explained the nitty gritty, technical side of ultrafiber, it's time to show you exactly why we love it so much for a high end material that's still suitable...
Creating the Caroline Bag
So, we did a thing. Introducing the Caroline bag. Six months in the making, designed in collaboration with Caroline Lin , blogger extraordinaire who is the embodiment of chic, effortless...
Creating the Caroline Bag
So, we did a thing. Introducing the Caroline bag. Six months in the making, designed in collaboration with Caroline Lin , blogger extraordinaire who is the embodiment of chic, effortless...
Creating the Paloma Tote
The goal: a larger tote with multiple compartments that could fit a 15" laptop while being lightweight and structured, but still soft and not bulky. With my newly acquired pattern drawing skills,...
Creating the Paloma Tote
The goal: a larger tote with multiple compartments that could fit a 15" laptop while being lightweight and structured, but still soft and not bulky. With my newly acquired pattern drawing skills,...
Creating the Linnea Tote
There's two parts to Freja. There's the bag, and then there's the journey. I love seeing the story of how and why something is made, and wanted to share the...
Creating the Linnea Tote
There's two parts to Freja. There's the bag, and then there's the journey. I love seeing the story of how and why something is made, and wanted to share the...