The Freja Journal —

Narratives from the Freja Studio, deep dives into our product design, and behind the scenes of starting a brand from scratch.

ALL

BUILDING FREJA

MANUFACTURING

PRODUCT

SUSTAINABILITY

The Journal

Deep Dive: The Weekender

After 10 samples and 2.5 years, I present to you: The Weekender

Deep Dive: The Weekender

After 10 samples and 2.5 years, I present to you: The Weekender

Freja Time Capsule

If you've ever been curious how our vegan leather evolves over time, I recently unboxed a fresh Lafayette tote and compared it with my 1.5 year old one. Take a...

Freja Time Capsule

If you've ever been curious how our vegan leather evolves over time, I recently unboxed a fresh Lafayette tote and compared it with my 1.5 year old one. Take a...

Introducing Travel

A reliable & sleek travel bag has been filed under "afterthought accessory" for too long. After traveling for months with a mess of ziplock bags and brightly colored, awkwardly sized...

Introducing Travel

A reliable & sleek travel bag has been filed under "afterthought accessory" for too long. After traveling for months with a mess of ziplock bags and brightly colored, awkwardly sized...

How Much Does It Cost to Make a Freja Bag?

So we sourced the best materials. We found a factory with highly skilled artisans. And we convinced them to work with orders a fraction of the size of their normal quantity. When you're small,...

How Much Does It Cost to Make a Freja Bag?

So we sourced the best materials. We found a factory with highly skilled artisans. And we convinced them to work with orders a fraction of the size of their normal quantity. When you're small,...