The Freja Journal —
Narratives from the Freja Studio, deep dives into our product design, and behind the scenes of starting a brand from scratch.
The Journal
Freja Spring Soiree
This past week, our founder Jenny opened up her home to host a Spring Soiree launch party for close friends and press. We came together to preview and celebrate our...
Freja Spring Soiree
This past week, our founder Jenny opened up her home to host a Spring Soiree launch party for close friends and press. We came together to preview and celebrate our...
Lunar New Year with our founder, Jenny
In honor of Lunar New Year, we're getting up close and personal with our founder, Jenny. We sat down and chatted about all things Lunar New Year. From her cherished...
Lunar New Year with our founder, Jenny
In honor of Lunar New Year, we're getting up close and personal with our founder, Jenny. We sat down and chatted about all things Lunar New Year. From her cherished...
How Much Does It Cost to Make a Freja Bag?
So we sourced the best materials. We found a factory with highly skilled artisans. And we convinced them to work with orders a fraction of the size of their normal quantity. When you're small,...
How Much Does It Cost to Make a Freja Bag?
So we sourced the best materials. We found a factory with highly skilled artisans. And we convinced them to work with orders a fraction of the size of their normal quantity. When you're small,...
Behind The Scenes: Launch Week
Coming up for air after 5 days of packing to announce that all preorders have officially been shipped! I polled you guys on IG about what content wanted to see...
Behind The Scenes: Launch Week
Coming up for air after 5 days of packing to announce that all preorders have officially been shipped! I polled you guys on IG about what content wanted to see...
The Cost of Running A Handbag Business
I want Freja to stand for transparency and accessibility...so let's talk about money.
The Cost of Running A Handbag Business
I want Freja to stand for transparency and accessibility...so let's talk about money.
Happy Holidays!
I was lucky to be able to spend this holiday season sending little gestures of appreciation for everyone who gave us encouragement and support this year <3 First, our 2021 Freja...
Happy Holidays!
I was lucky to be able to spend this holiday season sending little gestures of appreciation for everyone who gave us encouragement and support this year <3 First, our 2021 Freja...