Freja Spring Soiree
This past week, our founder Jenny opened up her home to host a Spring Soiree launch party for close friends and press. We came together to previe...
The Journal
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Lunar New Year with our founder, Jenny
In honor of Lunar New Year, we're getting up close and personal with our founder, Jenny. We sat down and chatted about all things Lunar New Year...
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How Much Does It Really Cost to Make a Freja Bag?
So we sourced the best materials. We found a factory with highly skilled artisans. And we convinced them to work with orders a fraction of the siz...
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Behind The Scenes: Launch Week
Coming up for air after 5 days of packing to announce that all preorders have officially been shipped! I polled you guys on IG about what content...
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What's The Cost of Running A Handbag Business?
I want Freja to stand for transparency and accessibility...so let's talk about money.
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Happy Holidays from Freja: A Year-End Thank You & Special Gifts
I was lucky to be able to spend this holiday season sending little gestures of appreciation for everyone who gave us encouragement and support this...
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3 Lessons In Building A Sustainable Brand.
Ask questions. Be picky. If it doesn’t meet your standards, create demand for something better. And if you are able to, spend a little more to make...
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What Vegan Means to Us.
I’ve always believed that the term “vegan” stands for so much more than a way of eating. For me, vegan means avoiding all exploitation - of animals...
