Paris Fashion Week, Fall 2025

Paris Fashion Week, Fall 2025

In Le Marais, Paris, Freja hosted a chic soirée at Rojo — joined by friends of the brand and new friends from Paris’s creative scene. The evening unfolded with a certain je ne sais quoi, effortless, sensual, and beautifully unpolished, a perfect reflection of Freja’s refined minimalism meeting Parisian nonchalance.

Sweet moments layered in raspberries and figs — indulgence, perfectly understated.
Freja founder Jenny Lei outside Rojo, greeting guests as they arrived.

Hosted at Rojo, one of the city’s most talked-about new addresses, the evening carried that distinct Parisian ease, where dessert, wine, and the soft haze of cigarette smoke blended into something effortlessly elegant, a touch indulgent, a little provocative, and entirely très chic. 

Warm greetings and shared laughter — effortless connection in motion.
A Freja touch — vintage silver trays and candlelights composed like art.

Over light bites and wine, guests exchanged stories, discovered Freja, and captured moments that felt effortlessly chic.

The Hudson Bag in Berry Croc — timeless craftsmanship with a hint of sensuality.
Guests gathered at Rojo, conversations flowing late into the night.

The evening settled into a rhythm all its own — conversations lingering, moments unspoken.

Paris at its finest — spontaneous, stylish, and alive.