London Fashion Week, Fall 2025

London Fashion Week, Fall 2025

Freja brought its timeless minimalism to London, hosting an intimate evening at ACRE — the city’s go-to spot for the creative crowd. Friends of the brand and London-based tastemakers gathered for a laid-back hangout that felt effortlessly chic, complete with custom cocktails stamped with the Freja logo and a playlist that set the tone for the night. 

Freja founder Jenny Lei welcomed guests by the door.
Presenting our newest silhouettes — Ida Bag in Oat and Kaia Bag in Oat — alongside the classic Hudson Bag in Black.

Between tables and conversations that lingered well past sunset, the event captured the essence of modern simplicity — understated, elegant, and unmistakably Freja.

Set custard with strawberries, a sweet nod to Freja’s modern femininity.
Outside ACRE, friends of the brand and London creatives gathered — conversation, laughter, and style spilling into the street.
Capturing the Freja spirit — intimate, effortless, and unspokenly chic.
Custom Freja cocktails carried the brand’s minimalist touch — refined, balanced, and beautifully understated.

As the night drew on, conversations blurred into laughter and music — a portrait of modern connection framed by effortless style.

London at its most authentic: creative, confident, and completely at ease.