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The Freja Journal —
Narratives from the Freja Studio, deep dives into our product design, and behind the scenes of starting a brand from scratch.

The Journal

3 Lessons In Building A Sustainable Brand.
Ask questions. Be picky. If it doesn’t meet your standards, create demand for something better. And if you are able to, spend a little more to make a little less. The...
3 Lessons In Building A Sustainable Brand.
Ask questions. Be picky. If it doesn’t meet your standards, create demand for something better. And if you are able to, spend a little more to make a little less. The...

What Vegan Means to Us.
I’ve always believed that the term “vegan” stands for so much more than a way of eating. For me, vegan means avoiding all exploitation - of animals, of humans, of precious...
What Vegan Means to Us.
I’ve always believed that the term “vegan” stands for so much more than a way of eating. For me, vegan means avoiding all exploitation - of animals, of humans, of precious...

A Zero Waste Mission
I started Freja with a lot of ideas, and two big goals. 1) To make the highest quality, most thoughtfully designed, handmade vegan leather bags. 2) To make them with no...
A Zero Waste Mission
I started Freja with a lot of ideas, and two big goals. 1) To make the highest quality, most thoughtfully designed, handmade vegan leather bags. 2) To make them with no...