VOL. 15
Jenny's Journal
Hi New York City!
Freja! In NYC!
This was one of those pinch me moments we'll cherish forever. Five years after launching this brand and wondering constantly if I could sustain it another day...I can't believe we just hosted our first ever official pop up shop in Soho.
I want to say the biggest thank you to everyone who stopped by to shop and say hi, and to my incredible friends and team for bringing it to life in a matter of weeks. Seeing Freja in person for the first time, and getting to meet so many of you, was a real dream come true. I’m so grateful for every conversation, every try-on, and every moment shared.
None of it would've been possible without this incredible community, thank you for making our first pop up feel so special. It's still beyond me that there are people in this world who care about this little brand enough to show up and support us. People ask me “what’s next for freja” and I never know what to say because these people, my people, are the greatest gift and reminder that I already won the greatest gift of all. Thank you so much for being a part of our journey.
xoxo, Jenny