Copenhagen Pop-Up

Freja takes Copenhagen! We were beyond excited to host our first European pop-up event during Copenhagen Fashion Week.

On August 9th, 2025, we brought our minimal, Scandinavian-inspired aesthetic to Ruby Atelier for a one-day-only showcase — a space to explore our curated edit and preview unreleased designs in the heart of the city.

Inside the Copenhagen Pop-Up

An intentional edit — a mix of our signature pieces and two new styles launching this September, revealed first in Copenhagen.

If you weren't able to join us, shop part of the Copenhagen curation online now and watch for the unreleased styles to drop soon — hint: something super chic is on its way.

Copenhagen soirée — champagne, conversation and unforgettable moments

Behind the Pop-Up: Q&A with Creative Director Brielle Smith

Why Copenhagen for our first EU pop up?
B: Copenhagen felt like the perfect starting point for our European debut. It's a city that mirrors so many of Freja's values. We've grown to have a strong community in Denmark. Getting to know this community a little more is important to me and the entire Freja team, so this felt like a very natural and intentional choice.

Favorite thing to do in the City?
B: I love grabbing a matcha and walking through King's Garden, it's such a beautiful garden. I also love visiting art and furniture galleries for some interior inspiration, exploring the summer flea markets, and ending the day with dinner at one of the many amazing restaurants in the city. The food scene in the city is so so good, there's always a new place on my list to try.

What do you love about the city?
B: I absolutely love the way of life in the city. The pace, the lifestyle, how calm it feels. I'm from LA, so Copenhagen feels so peaceful to me. Every time l'm here, I leave feeling inspired and recharged. It's a city that really fuels creativity.

“This event has been in the works in my mind for over a year,” shared Brielle.

The gallery she had envisioned was one of her favorite spaces in Copenhagen, and last week that vision came to life. When that vision finally came together, it unfolded as a beautiful evening — cocktails, bites from Klara’s Table, and, most importantly, the chance to gather with so many of you.

Meeting our Freja community around the world is always meaningful, but welcoming our Copenhagen family for the very first time made this night the most special.

Until next time, Copenhagen.

Copenhagen Pop-up Curation

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